Tuesday, June 29, 2010

Top Five Blog Tips, Round One

This is the first of two postings. I wanted to experiment a bit with these ideas. I chose to use this first opportunity to give an unbiased, amateur opinion. I hadn't touched a blog on my own, nor intended to until taking this class. My top five blog tips are my personal opinion without outside influence.

I'm hoping with the second round of posting on this topic, and additional research I will realize the importance and issues of blogging that seem to be of the utmost importance. Until then, try and accept or level with my reasoning. Who knows, we may even agree on some points.

Flow
It's either flow or predictability. The more sporadic posts tend to be, the harder it is to read or enjoy. Our brains are powerful, we have the capacity to retain knowledge at a rate of 500 words per minute, but the best speakers can only produce a maximum of 150 words per minute which gives our brain the ability or tendency to wander often. I find this to hold true with blogs. Our eyes let us see such amazing things, but if it isn't coherent, I find it difficult to deal with. Although I sound like an idiot talking about cohesion or progression as I just gave a great rant.

For instance, I find my blog readable because it's logical and constant progression. The set-up is the same post after post.


Hopefully this doesn't make me sound like some pompous asshole and I'm in the right. Not the case. I'm just one person who likes predictability, this may not hold true to everyone.

Colors/Template
I suppose this goes with readability, or just overall feel. The only problem I have found thus far is I can't find a template on blogger that I feel comfortable with. I had hoped to achieve a 'feel' where the reader is aware I am writing about the Western Suburbs of Chicago and has the visual idea of country meets modern. I have yet to find this and in my attempts I've made some poor mistakes.

Mistake One- Enjoyed the sky/country feel, but didn't double check to realize I used a template that made parts of my text illegible.


Mistake Two- Picking a template that has ample room for text and images... I didn't resize my images and found that they found their way far outside the boundaries of the sanctioned box. Once again, I bitch about it and then do it myself. Classy guy. Jeff was kind enough to point this out without pointing, laughing, then hitting.

This also falls under another category- Visual Aid. The addition of images to further showcase the central theme or idea behind whatever it is I'm trying to say often helps. Hell, all the time. It's hard to describe the texture or creaminess of something I have eaten, the picture does far more justice. The only problem, stated above ^, is when I don't resize the image and it looks like a mess on the page. Credibility or thoroughness down the drain. It's like yelling at someone for spelling and you in turn spell something wrong in your rant. Never good.

Links
When whatever it is someone is talking about is easily accessible, not having to move your mouse too far or having to search, is always nice. Unfortunately I tend to be terrible at this, and have been working on improving. Linking is my damned kryptonite. I remember to involve it when it is a meaningless link, such as the Billionaire song when I had talked about being rich. But, when it is needed... It's typically not found.

Age
This is where I was struggling for a fifth blog tip and this actually seemed to make some sense, although it has little to do with the aesthetics or readability of a blog. I have been in constant debate of switching my 'bio' or the intro to what my blog is all about. And, within this debate was whether or not including my age could damage my credibility or level of opinion when it comes to my opinion on food, beers, liquor, and entertainment. At this point, I am still unaware. It may be taboo. There are some extremely old people on Facebook, such as my neighbor's grandma that I'm friends with. Weird. I know. Because of her age I often second guess what she says, or often times even ask myself what the hell is she even doing on Facebook. If I mention my age will I fall in to this taboo or blackhole?

As far as changing templates goes, I haven't found a solid template quite yet. I've been experimenting, but haven't found one that really jumps off the page or plays to my topic. I found that my first improvement could be within my Class blog.

Currently, it's mundane. White background, black text always stand out. But, there isn't much appeal to this. It's as if you were reading an essay that I printed out for you. Where's the fun in that?


The update has a color palate that I can deal with for the time being. I like the contrast of the dark black background with the lighter blue text. The text still pops off the background making the text outside the text box easily readable. I kept the black text on white background because it is easily read and once again, 'pops' off the darker background.

Saturday, June 26, 2010

Serious Eats.

My postings last week covered both content and design, so I opted to choose another food/restaurant blog to review to make this worth your while. The second blog is Serious Eats.

Purpose
Serious Eats looks to inform its readers of worthy restaurants across the US, as well as a vast selection of recipes, as well as hints and tips to your daily cooking needs.

Audience
There is no particular audience in mind this time around aside from the food conscious. The site covers a larger portion (the entire US), unlike LickMySpoon only covering eateries in San Francisco and New York City.

Message
With the larger area to cover, the site lacks concentration, or may make things more difficult on the reader when it comes to finding a specific area of the US that they may have particular interest in, or more commonly, live there.

Another aspect that I enjoy is that they match-up chain restaurants. While the restaurants aren't always my ideal place, it is always enjoyable to see what the true restauranteur has in mind when it comes to these more mundane places.

Organization
While they do cover an array of topics, everything stays organized nicely. The site is broken down in to the Home Page, Eating Out, Recipes, Columns, Quizzes, Techniques and their shop. The site balances being content rich and organized without overloading any particular area. It's clutter free.

Style
The colors for the site (background) are odd, but they work. The blog and typeface is kept clean by using the white background with black text and blue hyperlinks. The white 'pops' in front of the lime green background and helps maintain a clean, readable look.

LickMySpoon, Content.

Lick My Spoon is targeted towards a crowd of 'foodies' based in San Francisco, although some of the information they provide can be used elsewhere or inform those who plan on visiting the area.

While this may hold true, the site is still very 'content rich'. The information can be applied across an array of venues, specifically the recipes available to viewers. Each recipe is detailed in its ingredients, cooking instructions, and is emphasized or improved by the use of pictures throughout the recipe. They often show the dish from point a, to b. This way the reader can judge their recipe in comparison by the use of these pictures. If your rue doesn't seem thick enough, or the right color they simply look at the picture to see if they are in fact heading in the right direction.

Saturday, June 19, 2010

LickMySpoon Design

While as mentioned above, the site does have a plethora of worthy information, but only applies to those who live in SF. My blog tends to fall in the same category. If you don't live around the area, the blog has little appeal or pertinence to the reader. Obviously if I had the money and was able to, I'd expand my travels and write from all over, but until then West Chicagoland area is my designated location. My only debate arises from whether or not I should begin to mention other happenings within the area that aren't a food/entertainment location, such as the Swedish festival in Geneva starting Monday.

But, back to design.
The structure of the site is predictable, which I enjoy. The content itself doesn't share this quality (may switch from a chef/website review/food). Either way the the blog flows in an efficient manner, and is balanced well. The traffic or information isn't overwhelming on one side of the site and a barren wasteland on the other. The blog is readable and the archives are highlighted by the rich, colorful pictures used within the article.

My only complaint about the site was the color choice. While I do realize that that deep burgundy they used could resemble a rich cab of some sort, since well, it is wine country... The colors just don't work for me. I feel like I have to strain my eyes to read the lighter burgundy on top of the darker. Something about the color palate just rubs me the wrong way- I'm sure it's readable to others, but it's not working for me.

Aside from that the clarity is wonderful, if not far above par and the functionality of the website is fine. It's easily navigable and it isn't extremely cluttered which helps a great deal.

Overall I feel that the site serves its intended purpose and does it well.

Friday, June 18, 2010

Blog Review

Lickmyspoon.com
We were asked to find a blog similar to our own, and I found that LickMySpoon and own blogginig efforts were relatively close in style and aim. We both hope to inform our audience of places to eat and a review to why we believe it is a respectable location.
Purpose
LickMySpoon has then intention of informing their audience of local (SF CA) restaurants worth pursuing, what they offer, and why they should eat there. They also attempt to inform readers of general culinary news- up and coming chefs, restaurants, ideas, promotions.
Audience
I'm going to go on a limb here and say that it is aimed at people that enjoy food (foodies) that live within the San Francisco area.
Message
The message seems to be simply to inform and it is accentuated by wonderful high-res photos to prove or heighten their point.
Organization
The site is laid out in a simplistic manner. Blog entries are listed from most recent to least, the archive is easily accessible and uses pictures to highlight the topic of choice (typically a food item). My only complaint is within its color palate. The color reminds me of a deep red wine (cab), but this color with its counter part (lighter text) puts some strain on the eyes. Just in my opinion.
Style
Although I am put off by the color, it does make sense. California is wine country, and wine paired with particular foods is often essential to making the meal over the top, the color does work in this way. The graphic design used is wonderful, I like the combination of the paisley and the spoon (I have some odd obsession with paisleys, they're a crazy mathematical oddity, like a fractal). THe site is easily navigated and has shed some light on my own needing to take pictures when I visit these places. The pictures add such great detail without having to use too much text to back up my points, and gives the reader much more familiarity with what exactly they are trying to explain. I lack this, and need it. Note taken and hopefully applied.

Sunday, June 13, 2010

Intellectual Property Round 2

To start things off with a bang, I haven't kept myself up-to-date with my internet findings. I had heard of Creative Commons, but never found myself venturing to the site and researching on what it is they did. To say the least, I'm a fool for that one.

With that being said, everything was pretty damned new to me and hilarity ensued as I wandered the site. Wikipedia. Wikipedia is a user of CC licenses, and it brought me back to Keen. A man whom hates Wikipedia and the new amateur the internet has created. I personally think the guy is a smug ass hole. I dabble or foray with random hobbies, such as this blog (even though it's for class, I still consider it a leisurely activity). If I had the platform, knowledge or balls to knock him off his high-horse, I would. But, unfortunately I can't. Don't have to the wit, and more importantly he'd talk circles around me.

After further looking in to Creative Commons I became curious to if anyone I knew happened to use the site. Unsurprised, nearly all 'musicians' I know have used the site. I think the idea behind this site, or movement is incredible. One friend in particular said he's posted several songs he has written and gotten a great deal of response, including adjustments to certain sections. He says he's also done the same with other peoples' work. It turns everything in to this giant musical playground where there are no longer any limitations with what you can do, or have access to. The ability for artists who have never met, dabble in different genres, etc. to collaborate just blows me away.

I'm still looking in to the other venues, but musically I think it's a giant step. Most notable is probably Trent Reznor using CC to allow people to use his work. From what I remember there were several contests awhile back where fans had the chance to remix his work. I wasn't sure on the legalities behind this, but now I have a general understanding of this.

Sunday, June 6, 2010

Intellectual Property- MashUp

I'm not sure if anyone else out there has any familiarity with Girl Talk, Hood Internet, Daft Punk, etc. etc. The more notable 'mashup' artists.



I'm no wordsmith here, and I like Girl Talk, but I believe the NYTimes sums up the entire issue far better than I can ( http://www.nytimes.com/2008/08/07/arts/music/07girl.html ). But, if your greedy and giddy fingers don't feel like clicking that link and straining your eyes- the article talks about Gillis (Girl Talk) and how he falls in between the cracks of piracy and copyright law because of the 'Fair Use Act'. This law is in place where as a reviewer you can use small 'clips' in order to support your review. Gillis says his clips are extremely short and then turn in to a new song in its entirety... So he is 'above the law'.

Another source that can explain this entire issue (for all artists, not just Girl Talk) is Rip! A Music Manifesto... which can be found on Hulu the last time I checked. Head that way if you have any interest- here's a 'sample' from YouTube.

Hopefully the half-naked dancers don't distract you from what is actually being said.



Keen also talked about Citizen Journalists with our assigned readings. To be honest, I'm a fan of citizen journalists, even though they may be amateurs. I often find myself reading these citizen journalists over mainstream paper/media. ViceTV, gizmodo, engadget, etc. None of these individuals are experts in their field per say, but I still entrust their opinions. Pity the fool who does such things according to Keen, so apparently I'm one of those fools. I realize they aren't experts, but their knowledge can still be applied to this field and if I'm still indifferent to their opinion I'll find myself reading a consumer report or trusted site in regards to reviews.

It feels as though there is some black hole within the term citizen journalist.
And now speaking of all these reviews my mouth is going to attempt to review some food. Hungry man out. I'll finish this...

Thursday, June 3, 2010

Intellectual Property

The two Keen articles we were to read brought about some scary aspects of the internet that I had not put much thought in to... we're out to ruin everything.

Rather than the highly educated expertise (dictatorship of expertise) we now have a 'dictatorship of idiots' who have the inherited this new power of 'free speech' on a much higher and publicly viewable platform. I believe the most sound example of this is Wikipedia- which I have often looked to for various information (typically regarding music more than anything). Rather than using standard issue sources, which have paid, educated employees we now pool our resources from a forum that anyone can voice their opinion (edit) and we believe what we see- we don't read in to the details of the site being run by 'amateurs'.

Speaking of amateurs, has this term changed in the Web 2.0 world? I believe it has.

Merriam Webster Dictionary:
Main Entry: am·a·teur
Pronunciation: \ˈa-mə-(ˌ)tər, -ˌtr, -ˌtyr, -ˌchr, -chər\
Function: noun
Etymology: French, from Latin amator lover, from amare to love
Date: 1784

1 : devotee, admirer
2 : one who engages in a pursuit, study, science, or sport as a pastime rather than as a profession
3 : one lacking in experience and competence in an art or science


Amateur in Web 2.0 does not exist....

If you can post online and speak your thoughts and you garner a decent amount of traffic, you're a professional. They may spat countless amounts of bullshit to their viewers, but if they believe in the opinion, then we've lost. I believe Perez Hilton is a prime example of this. He took his 'hobby' and some how turned it in to a 'professional' atmosphere where people often find themselves reading his bullshit rants and celebrity gossip. If this blonde frosted tipped idiot can manage to turn his hobby in to a paying and famous gig, anybody can.

I'm an amateur. I have never blogged before this class, and the points Keen brings to fruition terrify me. If you aren't scared, go to Perez Hilton's blog and attempt to put the pieces together on how he has reached celebrity status, and collecting paychecks while we are pay with this class to blog, rather than paid ourselves.