Serious Eats.

My postings last week covered both content and design, so I opted to choose another food/restaurant blog to review to make this worth your while. The second blog is Serious Eats.

Purpose
Serious Eats looks to inform its readers of worthy restaurants across the US, as well as a vast selection of recipes, as well as hints and tips to your daily cooking needs.

Audience
There is no particular audience in mind this time around aside from the food conscious. The site covers a larger portion (the entire US), unlike LickMySpoon only covering eateries in San Francisco and New York City.

Message
With the larger area to cover, the site lacks concentration, or may make things more difficult on the reader when it comes to finding a specific area of the US that they may have particular interest in, or more commonly, live there.

Another aspect that I enjoy is that they match-up chain restaurants. While the restaurants aren't always my ideal place, it is always enjoyable to see what the true restauranteur has in mind when it comes to these more mundane places.

Organization
While they do cover an array of topics, everything stays organized nicely. The site is broken down in to the Home Page, Eating Out, Recipes, Columns, Quizzes, Techniques and their shop. The site balances being content rich and organized without overloading any particular area. It's clutter free.

Style
The colors for the site (background) are odd, but they work. The blog and typeface is kept clean by using the white background with black text and blue hyperlinks. The white 'pops' in front of the lime green background and helps maintain a clean, readable look.