Blog Review

Lickmyspoon.com
We were asked to find a blog similar to our own, and I found that LickMySpoon and own blogginig efforts were relatively close in style and aim. We both hope to inform our audience of places to eat and a review to why we believe it is a respectable location.
Purpose
LickMySpoon has then intention of informing their audience of local (SF CA) restaurants worth pursuing, what they offer, and why they should eat there. They also attempt to inform readers of general culinary news- up and coming chefs, restaurants, ideas, promotions.
Audience
I'm going to go on a limb here and say that it is aimed at people that enjoy food (foodies) that live within the San Francisco area.
Message
The message seems to be simply to inform and it is accentuated by wonderful high-res photos to prove or heighten their point.
Organization
The site is laid out in a simplistic manner. Blog entries are listed from most recent to least, the archive is easily accessible and uses pictures to highlight the topic of choice (typically a food item). My only complaint is within its color palate. The color reminds me of a deep red wine (cab), but this color with its counter part (lighter text) puts some strain on the eyes. Just in my opinion.
Style
Although I am put off by the color, it does make sense. California is wine country, and wine paired with particular foods is often essential to making the meal over the top, the color does work in this way. The graphic design used is wonderful, I like the combination of the paisley and the spoon (I have some odd obsession with paisleys, they're a crazy mathematical oddity, like a fractal). THe site is easily navigated and has shed some light on my own needing to take pictures when I visit these places. The pictures add such great detail without having to use too much text to back up my points, and gives the reader much more familiarity with what exactly they are trying to explain. I lack this, and need it. Note taken and hopefully applied.